Podcasting is one among the content trends of 2019. Podcasting offers many benefits. Companies can reach a wider audience with podcasts than they could with traditional pieces of writing. Podcasts can discuss anything from true crime to financial advice. In fact, 60% of podcast listeners will go to search for a product they have heard about in a podcast. That means you need to start creating podcast content now!
User-generated content
A great marketing resource is consumer-generated content. Brands can increase brand recognition and engagement by showcasing work from real people. Brands that feature user-generated content have the potential to show authenticity. Brands can use this trend to create a more authentic and relatable brand. They can also use the internet to share their brand stories to a wider audience.
This type of content can come in many forms: blogs, Internet forums, wikis, that allow anonymous editing, or even on the Internet. This type content is becoming more popular thanks to examples such as social networking websites and media hosting services. There are a growing number online communities that allow users to connect and share their stories. Some critics believe that the proliferation of user-generated content threatens privacy and freedoms of speech.
Video content
Marketers are increasingly using video content as social media channels gain popularity. 78% of people see videos every week, and 55%, on average, watch them daily. Moreover, 54% of consumers want to see more videos from brands and businesses this year. Here are some of the biggest trends in video content. The video industry is rapidly growing. These trends can be tapped by understanding your audience.
Videos are rapidly becoming a favorite medium for search engine optimization (SEO). YouTube is one of the top search engines, because it favors videos with high-intent content. Your search engine rankings can be boosted by using keywords in your title, description, and thumbnail photos. You can also increase your search engine rankings with video SEO. For this, use the same keyword for your title, subtitles, and description. When these elements are optimized your video will appear higher in search engine result pages.
Interactive content
B2B marketers can now engage their audience with interactive content. Interactive content is essential for companies who want to stand apart in the digital landscape. The digital landscape is flooded with content. To stand out in the crowd, you need to make your content different. Interactive content does more than inform your audience. It encourages them to take part in interactive content. The ultimate goal is for people to engage in your content and gain more knowledge about your product.
Some interactive content can be used as easily as a calculator. It can be used in complex calculations and to assess the user's standing. Kaufman Rossin CPA firm created an interactive tax calculator in the US for foreign-owned businesses. The interactive tool offered users the ability to compare state and federal taxes in areas with heavy foreign investment. MTNOnline's calculator provides interactive content. It is a Nigerian telecommunication company that gives customers instant answers.
Surveys
Surveys are a great content trend that can be used to generate new content ideas. Many people use their experience to help understand new topics and concepts. However, surveys can give valuable insight to all members of the group. A survey might reveal how people feel about certain topics, and help them make better decisions. These insights are invaluable for content creation, as well marketing. This content trend is increasing in popularity. Content creators can collect a wealth information to improve writing and content.
Using surveys to create new content is a proven way to generate above-average linkable content at a low cost. Surveys can be a powerful way to identify customer pain points. Understanding customer pain points is a key component of every business practice. You can use survey results to create reports, blogs, and case studies that address these problems. B2B surveys are a great way for customers to find new content.
Augmented reality
Augmented reality is one the hottest tech trends. The market for augmented realities is growing rapidly, with an estimated 810million users using mobile phones. It is predicted that it will reach 1.1 billion people by 2022. How will brands harness the power of AR? Although augmented reality is still in its infancy and it's unclear what the future holds, here are some trends we can anticipate. These are some of top uses for this technology by brands to increase brand awareness.
AR has revolutionized the way that we socialize online. AR has revolutionized the way we socialize online. Instead of using simple face filters, users can now see augmented content that reacts with their movements. It can be used even while live streaming is possible. As a marketing strategy, many companies are using this trend. AR content can now be supported on common mobile phones. This isn't a futuristic technology. Rather, it can be applied in real life today and become a marketing tool for a variety of businesses.
FAQ
How much does it cost to hire a content strategist?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
How many hours should I devote to content marketing each week?
It depends on your situation. You may not need to spend any time at all on content marketing. Content marketing is not something you should do every day.
Do you need a large budget to do content marketing?
It all depends on the size and stage of your business. Small businesses often start without any dedicated resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals will help you to identify and address problems in your company so that you can develop your content marketing strategy.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to Send a Press Release in the Best Way
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Use email to your advantage. Here are some guidelines to help you get started.
-
Your subject line should stand out. Your headline may not be enough to catch attention.
-
Be concise. Don't ramble on and on about your press release. Keep it brief and simple.
-
Use plain English to write your email. You wouldn’t expect your email reader to grasp technical jargon.
-
Include relevant images. Images will help you get people to pay attention to what you have to say.
These are some tips to keep in mind when writing your press release:
-
Avoid unnecessary words like "we," "our," "I," and "me."
-
Before you create your press release think about your audience. What is their passion? How can you connect with them?
-
Be sure to include URLs with your emails
-
Ask permission first. Before sending out your press release, ask the recipient if he would like to receive future news releases.
-
Don't spam. Do not send multiple copies your press release.
Once you've written your press release, it's time to start distributing it. Next, you need to identify the right channels for your message to reach them. Here are five choices:
Traditional Methods
You may already have a list containing publications where your press release should be submitted. These could be local newspapers, magazines or trade journals. Industry newsletters and blogs are also possible.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. Some publications offer free subscriptions to every story published. Others offer a percentage of the revenue generated by each article sold.
Experts recommend that you submit your press releases online.
Online channels
Online channels are one of many ways to reach potential customers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been around since 1996 and provides news feeds from major media outlets. It's simple to find the name of your company among hundreds of others.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS users can also search for keywords through its network. This is helpful when searching for a particular topic.
AOL News offers similar services as Yahoo! Google News, and AOL News. AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications permit you to create your own press releases. Most require a monthly payment. However, many sites offer free access to press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It is home to over 1,000,000 members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire, another great resource for finding news releases, is also available. They claim to possess the largest database of press releases.
The site also offers an RSS feed that allows you to keep up-to date on all the news in the press space.
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Print media is a powerful tool for small businesses.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. Advertising in magazines and newspapers is also possible.
For something completely different, you can check out the "free" section of your local newspaper. There are many classifieds advertising positions available.
You can also try contacting local radio stations or television stations. They may accept press releases in their regular programming.
Press releases are still available
These days, it seems that everyone is talking about mobile applications. Did you know press releases still have a place in the news? In fact, they've never been more important.
People expect immediate results in today's world. If you want to get noticed, you must ensure your message reaches the right target. This requires that you use every channel to communicate your message.
That doesn't necessarily mean throwing money at Facebook ads. Think outside of the box and explore creative options to connect with your customer.
The bottom line is that word-of-mouth is the best method to grow your business. Customers will tell their friends about your business. It is important that your customers are informed about your business before others.