Measurement of success in content marketing is crucial. With 98% of marketers using it, written content is the most common form of online advertising. The second and third most popular types of content marketing are email and organic social media. Content marketing requires strategy. The key to success is measuring results. These are some important content marketing statistics to remember.
Images on blog posts get 94% more views
Buffer, which is a social media scheduling tool, has found that the top-ranking blogs have an average of one picture per 350 words. This is good news, especially for those who wish to increase their audience’s engagement and encourage them to stay on their site for longer periods of time. Using images in your content is a great way to link paragraphs and clarify ideas. Images are a great way to highlight tone and encourage readers to interact.
The ability to add images to your content can help increase your view-through rates by as much at ninety-four% Studies have shown that posts with photos receive 94% more hits than those without. Images make content easier to read and increase traffic. Images should reflect your brand identity. They also need to be optimized to appear in search results. Posts can contain multiple images.
Long-form content blogs get more social sharing
Long-form content tends to attract more social shares than shorter posts. A study by BuzzSumo found that articles over 1000 words received almost twice as many tweets and Facebook likes as their shorter counterparts. As it turns out, longer content can also be more engaging. Google rankings are influenced by the quality of inbound links.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. It's a smart idea to go through older content to see if there are any opportunities to link it to the newer material. The content that performed well can help your new content gain traction. Here are some proven ways to promote longer-form content.
Videos on blogs get more social sharing
One of the most effective ways to increase traffic and engagement is by including video in blog posts. It can ignite your marketing campaigns, so to speak. Video content can also be integrated with your blog to increase traffic and social shares. Here are some tips to help you integrate your videos into your blog posts. Here are five examples of blog posts with videos. The social shareability of your blog can be increased by embedding a video.
Engaging videos will improve your chances of being featured in Facebook's News Feed. Facebook assigns stories a relevancy score. Stories that are most relevant to your audience will be at the top of your News Feed. You can add a call-to action to your video in order to increase your views. It is the "virtual handshake" that you exchange with viewers. A simple phrase such as "to learn more, please click here" can help you get your video noticed.
FAQ
What is content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can include video, images, text, and infographics.
Can I just post links to other sites' content?
Yes! This is known as link building. It is a great way of increasing traffic to your website by linking back to other sites' content. However, be sure only to include links to reputable sources.
Is content marketing right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
These are just a few questions that you can ask yourself to help get you started.
Does my business need to communicate something specific? Or should I create content that appeals to a wider audience?
Do I want my efforts to convert visitors into buyers or generate leads?
Am I trying to promote one product or multiple products?
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
What's the difference between content creation and content marketing?
Content marketing is the idea of all great brands having the same message. They are consistently delivering valuable information that people want and need.
Content marketers know how to create the right content for each channel at different times.
They also understand how to develop an effective strategy around promotion and distribution.
They think strategically about their actions and the reasons they do them.
This is the foundation skill set required to be a successful content marketing professional.
Why is content so important
Every digital marketing campaign must include content. If you want to attract new customers, then you need to create valuable content for them. This is best done through blogging. Blogs help you establish authority in your niche and make you more trustworthy. You can build trustworthiness, which increases your search engine rankings. Organic searches are more popular than search engine rankings.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
You will need to know how to create great content if you decide to go the self-produced content route. It's easy to create content once you have it down.
First, create simple landing page using WordPress. Next, start building your site. This will allow you to build a portfolio.
What does it cost to hire content strategists?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics can be a great way to simplify complex concepts and make it easy to understand. Use infographics as a tool to promote your content marketing message.
For creating an infographic you'll need software such as Adobe Illustrator and Photoshop. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
You can find inspiration for your own ideas by looking at existing infographics online. A picture of a food Pyramid could be used to show how many calories each food has. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This will make it easier for people who don't know the concept to get familiar with it. In order to make others see your infographic, use hashtags when you post it on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
Try to make your infographic posts shorter than you normally would if you create one. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. You can communicate more information in less space.
Make sure you consider that your infographic will be difficult to read by some viewers. Use large fonts, but don't overuse color in your infographics. You must also ensure that your text is easily read.
Here are some more tips
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Choose an Infographic Template. There are many online templates that you can download or print. Canva, Piktochart and Google Slides are the most used templates.
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Create your Infographic. Create your infographic using the template. Any media you choose is acceptable for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
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Add text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add Images. Your infographic can also include images. These images can be charts, graphs, icons, or pictures. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. You can also add interactive elements such buttons, maps, links, and other features. This will make it easier for your audience to interact with you.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Your infographic's performance. Did people click through to your website? Did they sign-up for your email address? Was your infographic received well by them?
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Improve. Is there anything you can do to improve your infographic Could you do better next time?
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Repeat. Do it again.