You know that creating quality content is a laborious process. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. After your content is posted, you do not have to stop. By repurposing your content, you can get more mileage out of your efforts and reap various benefits.
Here are the 11 advantages of repurposing your content, and why this is especially useful for content marketers.
- Increase social shares
Repurposing existing content can increase social shares. People may be more inclined to share content that is in their preferred format.
- Educate your audience
Repurposing can help educate your audience. You can do this by presenting the message in different formats to appeal to different learning style.
- Generate leads
By offering different content assets to appeal to different segments, you can generate leads through repurposing your content.
- Increase the lifespan of content
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
- Stand out from the Competition
By repurposing your content, you can stand out in the crowd by presenting it creatively and uniquely.
- Improve content performance
By repurposing your content, you can improve its performance by making it relevant and fresh.
- Increase website traffic
Repurposing existing content to create new pages and posts that link to your website can help increase website traffic.
- Build authority
Repurposing content can help you establish yourself as an authority in your field, as you can share your expertise across multiple platforms.
- Save energy
You can save energy by repurposing existing content instead of creating new content.
- Build trust
Repurposing material can help you gain trust from your audience, by providing consistent messages across multiple platforms.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. By repurposing your content, you can reach new audiences, improve your messaging, and extend the lifespan of your content. Repurposing your content also lets you experiment with various formats and platforms. It helps you discover ways to engage audiences and stand out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Remember that repurposing your content does not simply mean copying it and pasting it into a new platform. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
Common Questions
How often should I repurpose content?
Content repurposing is not limited to a certain frequency. This depends on your strategy and goals. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse content that has been previously repurposed or re-purposed?
You can reuse content for as long it is engaging and relevant to your audience. But, you should update your content whenever necessary. Avoid duplicating the same content across multiple platforms and formats.
What platforms or formats should I repurpose my content to?
Consider your audience and their preferred formats and platforms for consuming content. You can also test different formats and platforms in order to find out which ones are most engaging and generate leads.
How can i avoid duplicate content when repurposing the content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure the success of my repurposed content?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
What are the most common errors people make when starting a program for content marketing?
For any content marketing strategy, a plan is essential. A solid plan will save you time and money. You'll create tons of content without knowing how to use it or where it should go.
A well-planned content strategy can help you focus, set goals and give direction. This helps you stay on track, as you move through each phase. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. This will let you determine what posts will bring traffic to your site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
People make another mistake when they don't think about how long the content marketing campaign is going to last. If you're planning on launching a new website tomorrow, it makes sense to write some content today. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
Great content takes time. Do not rush or undervalue this step.
Suppose you're a business owner who wants to learn more about content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
How to Use Blogging To Generate Leads For Your Business
B2B companies that are successful understand the importance online leads play in their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. If you're wondering why this is happening, here are five possible reasons.
Reason 1: Your website isn't optimized. You don't make any money blogging! Blogging is a great way to attract new customers. If your blog posts don't solve problems for your target market, you won’t make money.
Optimize your blog by making sure it conforms to search engine guidelines. This helps increase the chances of visitors finding your blog post.
Once they have found your blog post, make sure you answer their questions immediately and provide solutions.
Keyword Toolbox is an excellent tool to find keywords. Add these keywords to page titles, meta descriptions, and body text.
CTAs are also important to include on your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase the chance of a sale, and they give you insight into which information users are interested.
Check out our guide How to Start a Successful Blog.
Reason 2: It's hard to know what you should write about. After you start writing, ideas will begin to flow quickly.
It takes time to build a good reputation and establish yourself in your niche. Writing about topics that are relevant to your clients is key to this success.
Your goal when writing is to answer the question, "why should I hire you?" Keep your eyes on the problem when you write.
This will make you stand out among other businesses who may only be trying to sell products.
Your blog should help prospects as well as be helpful. So, think of ways you can use your expertise to educate others. You could speak about the latest trends in your industry, or give tips on how to save money when you do home improvements.
Links to additional resources can be included so viewers have more information. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3: You Don't Have Any Clients, And You Don't Want Them - You Just Need To Make More Sales Now!
It takes time to build a successful business. Building trust and rapport with your target market takes time.
If you're not ready to build relationships with potential clients, however, you don’t have to spend hours writing content. Post ads on social media platforms like Facebook or LinkedIn instead.
Make sure your ads are targeted at the ideal client to save money and avoid ineffective advertising. A website design firm will most likely have many female clients.
So, instead of targeting all men, you could target women by location, age group, income level, and more.
When you've set up your ad and received a click-through, send a message to your customers.
It doesn't mean that you have to pay for everyone who visits your website. Accessible traffic can generate more sales than those who pay.
One example is hosting a contest for those who sign up via email. You can also give gifts to those who sign up for your mailing list.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
You should always prioritize your work over your business. You won't grow if your business is too busy to promote it.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
You can get organized by starting to organize. Take one hour each week to organize and review what you need to do for the remainder of the week.
You will be amazed at how easy it is to handle everything once you get started.
How do you create effective content?
Great content can only be created if you write about something you are interested in. Finding topics that interest you is the best way to write well. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself can be difficult, but writing for others is a lot easier.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How can I get started in content marketing?
Organizations can use content marketing to reach potential customers or generate leads online. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing builds trust with visitors which results in higher sales conversions and profit.
Start by creating a blog. Blogs allow you to publish new articles on a user-friendly platform.
This allows people who have read your work to return often. For example, social media sites like Facebook or Twitter can be used to share relevant information and news with followers.
YouTube allows you create and upload videos. These videos can help educate viewers about your business.
You can also create infographics with tools such as Canva. Infographics allow you to visualize data. They are great for explaining complex concepts and making it easier to digest information.
More readers will be attracted to your blog if they are more consistent and frequent.