As consumers, we are increasingly concerned about our carbon footprint. Brands are facing negative attitudes from Gen Z, the next generation. Eighty-nine per cent of internet users think brands should try to reduce their carbon footprints and adopt sustainability as a business policy. These conscious but skeptical customers are quick to spot corporate "greenwashing". Brands have been in a constant state of crisis communication as a result. The good news is that social media is an easy place to react to, if not prepare for.
Live streaming
Live video streaming is one of the most popular social media trends over the last year. Internet users viewed more than one billion hours live video last year. Live streaming not only keeps audiences entertained, but allows brands to interact directly with followers. Eighty percent of viewers prefer to watch live streams than traditional video. To make the most of this growing trend, businesses need to embrace live video streaming. Here are some ideas to include live streaming in your marketing strategy.
Short-form video
You may be asking yourself why short-form video has become so popular. The answer is its repetitive nature. A short video of 8 seconds is watched more than once, whereas a longer video has a lower chance of being repeated. This makes short-form video an attractive option for brands. You can use it to enhance your online presence and scale your brand. Short-form videos have many benefits.
Photo dumps
Photo dumps are taking Instagram by storm. This recent Instagram trend is causing people to show more emotion by displaying the true essence of their content. Instead of posting photos about products and services, Instagram users are creating a photo dump, which is a collection of randomly chosen photos and captions. By using the hashtag #photodump brands and influencers have the opportunity to make their content more authentic by giving a behind-the scene look at their creative process.
Brand journalism
While traditional marketing techniques emphasize highlighting key terms and subtly enhancing the brand image, today's customers are more receptive to brand journalism. With the rise of social media, brands can take advantage of these new platforms to personalize content and build relationships with consumers. Here are some of the benefits of brand journalism for companies. Let's look closer. What is brand journalism? How can it benefit your company?
Memes
Memes have become a popular social media trend. In recent months, their popularity has risen significantly. Meme usage has increased 26% in one year. The peak was 28 million in March. The recent internet lockdowns have caused this increase. This has forced people to use social media to entertain themselves. Memes can capture attention and spread quickly thanks to their funny and timely nature. Memes are powerful tools for businesses, as they are memorable and can help brands build brand associations.
Memes are popular on social media
You should use memes to increase social media engagement when creating a marketing strategy. Seamless took an OscarNomNom Nom series and created viral content using film posters that featured food. People were invited to submit their ideas for Oscars. Incorporating humor into your memes can help build your brand's awareness and motivate followers to share your content with others.
Memes on Instagram
Memes can be a great way of grabbing the attention your target audience. Brands are increasingly using memes on Instagram to attract attention. On social media, you probably see at least one meme per day. The captions of memes include pictures that ridicule human behavior. Today, many brands take advantage of trending social-media posts to share their messages. The average person spends about two hours on social networks, and brands are taking advantage.
FAQ
How effective is content marketing?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
Why should I have a Content Marketing Strategy in place? Why send emails and post updates on social media?
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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You might think that posting on social media or email marketing is impossible if you haven’t tried it.
Both of these assumptions are wrong.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
A single email campaign won't be enough to help you achieve your goals. It should be part of a larger strategy. And social media posts alone won't help you achieve your goals either. They should be part a bigger plan.
This is where a Content Marketing Strategy can help. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
A strategy can make all the difference.
Is content marketing right for me?
Absolutely! It works for all types of businesses. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
How can you create good content?
It is important to have interesting, useful and shareable content. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. It's also important to include visuals in your content so that it can easily be shared across all media types.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
What are some of the best content marketing tools?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
There are many tools out there that offer different features. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo won't allow you to edit your image or video files.
Content Marketing Platform#2: Trello
Trello is similar in concept to Kanban boards, which are used for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
However, unlike Kanban boards, Trello doesn't require any special software to run. Trello can be used on almost any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite - Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications aren’t free. Each user will be charged separately. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
But if you want to just create one document, it is possible to do so free of charge.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. For instance, they can create automated emails and track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This means you can automate processes and generate reports based on real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers a free trial version when it comes to pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.