Content marketing is a key element of top-of-funnel advertising. Content marketing for top-of-funnel sites has three main goals. They aim to attract people, build brand awareness, establish relationships with them. You should also aim to convert qualified leads from these visitors. Video content that is transcribed by search engines and made available to the public for them to read are great ideas for content marketing. It is possible to create informative infographics or explainer videos.
Informational content
Your content should have two main goals when you implement a top-of-funnel marketing strategy. Your content must first grab the attention of your target audience. Then, it should establish a connection with them. After you have built a relationship with them, your second goal should be to convert them to qualified leads. A blog series, or white paper, might be created by a company who makes anti-cyberattack products. This will highlight the best practices in protecting your corporate defenses from phishing attacks. Avoid selling and instead focus on creating content that addresses a specific need.
Inspirational content
The best top of funnel marketing strategy is to create inspirational content that aligns with your brand. Don't get too specific with your product - if your content is inspiring and aligns with your audience's concerns, you will eventually see a purchase coming. For example, if you offer free piano lessons, you should give away a free guide to success. This will help prospects move down the funnel and eventually to the checkout page.
Infographics
Infographics can be used to increase traffic to your site and boost your SEO rankings. These visual presentations make a strong impression on social networks like YouTube, Twitter, Facebook and Twitter. Micro Focus has recently revealed that we consume billions worth of internet content daily, including 500,000,000 tweets, 4,000,000 hours of video on YouTube, and 4.3 Billion Facebook posts. Infographics can help you break through the clutter to get your website higher in search engines.
Video content
Businesses looking to increase their customer base can use video content to attract top-of-funnel customers. These top-of-funnel customers have never heard of your brand and are eager to learn more. Video content can be used to educate and inform consumers, as well as give them enough information so that they become interested in your company. The goal of video content is to raise awareness and convert warm leads to customers.
Model of hub and spokes
The hub, which is the main piece of content that drives customers and prospects to the spokes, is located at the top end of the funnel. These pieces are informative, and they serve the purpose of driving readers towards the hub or spokes. Marketers need to ensure that hubs and spokes offer the greatest value. In this model, hub pages must be detailed and comprehensive, and spoke pages should be targeted at longer-tail keywords. A well-organized hub page will contain visual elements that can enhance its content.
Social media updates
Social media updates should be created for top-of-funnel marketing. You need to ensure that your campaigns and audiences are diverse. This will help improve the stability of your campaigns, and give you more testing opportunities. Even though your initial goal was to increase revenue, this may change to be more about the customer's experience. Social media updates are a great way to stay in touch with potential customers until they're ready to buy.
FAQ
What amount should I spend on content marketing?
That depends on how many leads you want to generate. Depending on your industry, the average cost per lead is between $5 and $10. For example, when we first started our business, we were spending about $20 per lead. Now we spend $6-7 per leads.
What are some of the benefits of content-marketing?
By creating high-quality content, content marketing can help drive sales leads and sales. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Additionally, content marketing helps to project a positive image about your company.
Are content marketing agencies the best?
Most content marketing agencies have extensive knowledge in developing content strategies for clients.
You can save a lot of time by having a plan tailored to your needs.
Don't assume every agency can provide the skills that you require. Some companies specialize only in certain niches, like eCommerce. Others focus on specific industries such as law firms.
Ask them about their specialties and you'll find the right agency for you.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How can I make my videos more impressive?
Video Marketing is one of the most powerful tools of Content Marketing. Video Marketing allows you to connect with your audience and create trust. But how can you go from being boring to amazing? Let's dive into some simple tips!
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Tell a story. Storytelling is the core of any communication. Without storytelling, video marketing will not work. Telling stories is only possible if you are open to telling them. Is it educational? Educational? Inspiring? People share their stories via social media using photos and videos. Use these stories as inspiration to create your own.
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Use images. Images communicate emotions quicker than words. They enable us to communicate with others and feel empathy. Images are essential for a video. Images can be added to slideshows, or embedded directly into blog posts.
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It's easy to share. If you want your viewers spreading the word, make sharing easy. Include sharing buttons in your videos. Add social icons to your slideshows. You can also add "Share" boxes to videos if your channel is YouTube.
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Don't overdo it. Your viewer may lose interest if you use too many graphics or too much information. Keep it simple. Few striking images will suffice to grab attention and hold it.
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Keep it brief. People love to see short videos. If you want to create a buzz around your brand, try creating bite-sized videos that are only 5 minutes long.
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Get feedback. Listen to what your audience has to say. Ask your audience what works and what doesn’t. Use the answers to improve your content.
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Plan. Now that you have made your first video, think of how you could create more. Can you create a series? You could also create a playlist that only includes the most-viewed videos.
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Before releasing any video, test it on your audience. You will be surprised at the reaction you get. Then make changes based on those results.
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Repeat. Repeat steps 1-8 until you find the perfect formula. Once you understand what works, you will be able to make great videos over and over again.
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Measure results. It is crucial to measure success with your videos. What did they do? Which types of viewers prefer certain videos? These questions can help you refine your strategy.
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You can adjust as needed. Once your video campaign has launched, don't stop learning. Learn from your mistakes, and make adjustments as needed. The best marketers are always open to learning and improving.
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Enjoy it. Video marketing isn’t hard but takes patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.