CAN-SPAM (or the Can-Spam Act) is a law which governs commercial messages sent out to people in the United States. It allows recipients to opt-out of commercial messages and protects a sender’s reputation. The FTC has seven rules that will help you comply with CAN-SPAM. Compliance with CAN-SPAM is easy, but businesses need to ensure that their internal communications comply as well.
CAN-SPAM is a law that sets regulations for commercial messages
Falsified header information is prohibited under the CANSPAM law. The law also criminalizes common spamming tactics, such as dictionary attacks, harvesting, hijacking computers via Trojan horses, and IP address-spoofing. Because the law prohibits such activities, it supersedes state or political subdivision regulations that apply to the use of electronic mail to send commercial messages. CANSPAM, a federal statute, is applicable to the transmission of commercial messages but not to recipients.
It allows recipients to unsubscribe at any time
It is legal to unsubscribe from any email campaign. Each recipient can choose to decline further email communications. A double opt-out confirmation process is also allowed by the law. To comply with all anti-spam laws, email marketers must implement an unsubscription workflow that is easy for the recipient to complete. They should not create unnecessary hurdles, such as a confirmation message or page.
It protects a sender’s name
The CAN-SPAM act, signed into law by President George W. Bush in 2003, protects the reputation of senders by giving recipients the legal right to stop receiving unwanted commercial e-mail. This law punishes violators by imposing fines as high as $16,000 per offense. To ensure the integrity of commercial e-mail delivery, it is essential to monitor a sender's reputation.
It is only applicable to the United States
The United States government structure is made up of three branches. There are the executive branch which includes cabinet departments and executive agencies. It also regulates commissions and the presidency. And the legislative branch which includes the House of Representatives as well as the Senate. Each state gets a certain number of seats in Congress and two senators. The District of Columbia, however, elects a non-voting member to the House of Representatives. The House of Representatives appoints the president. A two-thirds majority of senators can remove the president.
It's applicable to bulk email
Writing and delivering bulk email messages that are effective is an art. But it's not only for marketers; it's also applicable to bulk email. This guideline provides useful tips to improve bulk email messaging. This guideline will allow you to reduce complaints, strengthen security best practices and better utilize campus resources. This guideline is meant for all University personnel, including students and staff. What are the best ways to bulk-email?
It is enforced via ESPs
In addition to protecting the privacy of its customers, ESPs are required to abide by MCI 20/2016, which mandates them to ensure that the hardware and electronic systems they use to process personal data are certified. ESPs must also keep an audit of all electronic system activity, as required under law. ESPs must follow the same security standards as public schools. If this standard is not met, ESPs are subject to fines, penalties, and even criminal charges.
Affiliate marketers enforce this rule
Affiliate marketers should include a disclosure statement to state that they are affiliates, in order not to expose consumers' personal information. The disclosure statement can be made part of an affiliate marketing company's Privacy Policy or pop-up notice on the website. By doing so, affiliate marketers ensure a level playing field for all marketers and total transparency for consumers. The Federal Trade Commission has made this a requirement.
FAQ
What is the primary goal of content marketing?
Content marketing aims to create valuable and relevant information for customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value is key.
How long should I expect my content marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
You might spend a month designing a new style of shoe if you're selling shoes. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you are selling clothing, one look might be for spring and one for fall. Your goal is continually offer something fresh so your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. For small-scale companies, one channel may be sufficient. You may need multiple channels for larger companies to reach a wide audience.
Why do I need to have a Content Marketing Strategy. Why should I not only send out emails, but also post social media updates.
There are two main reasons that you might ignore a Content Marketing Strategy.
-
It might seem that social media posts and email marketing are sufficient to get people talking.
-
If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions is incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. They're not enough on their own.
Email campaigns alone will not help you reach your goals. You need to integrate it with a larger strategy. Your goals will not be achieved by social media posts. They should be part a bigger plan.
This is where the Content Marketing Strategy comes into play. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
A strategy can make all the difference.
What is the value of content marketing?
Content marketing is essential to any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing is not only for customers.
Content marketing is all about creating valuable information that people want to consume. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
Why is content so important
Content plays a key role in any digital marketing campaign. To attract new customers, you must create value-added content. This is best done through blogging. Blogging helps you build authority in your niche, which makes you more trustworthy. You can build trustworthiness, which increases your search engine rankings. Ranking high means you receive organic traffic.
What are the 7 steps in content marketing?
This seven-step content marketing process includes:
-
Identify the problem
-
Learn what is working right now
-
Create new ideas
-
Turn them into strategies
-
Test them
-
You can measure the results
-
Keep going until you find the right solution.
This approach is proven to work for all businesses, large or small.
How much should I spend on Content Marketing?
It depends on how many leads your company wants to generate. Depending on the industry, the average cost of a lead is $5-10. In our case, the average cost per lead was $20 when we first started our company. Now, we spend around $6-7 per lead.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
This is the best way to send a press release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
If you choose to use email, be sure to follow some basic guidelines:
-
Your subject line should stand out. It might not be enough for attention to grab your headline.
-
Be concise. Do not go on and on about the press release. Keep it short and sweet.
-
Write your email in plain English. You wouldn't expect someone reading your email to understand technical jargon.
-
Include relevant images. Images are a great way to get people interested in your messages.
When writing your press release, keep these tips in mind:
-
Avoid unnecessary words like "we," "our," "I," and "me."
-
Before you create your press release think about your audience. What are they interested in? How can you build a relationship with them?
-
Remember to include URLs in your emails.
-
Ask permission first. Ask the recipient to consent before you send out your press release.
-
Don't spam. Do not send multiple copies your press release.
Once your press release is written, you can start to distribute it. The next step is to locate the right channels to spread your message. Here are five popular options:
Traditional
You most likely have a list to help you find publications for which you would like to submit your news release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. Some publications offer free subscriptions for each story published. Some offer a percentage for every article that is sold.
Traditional methods of submitting press releases are still viable options, but experts suggest going online.
Online Channels
One of the easiest ways to reach potential readers is through online channels. AOL, Yahoo! News, Bing News and Google News all offer the opportunity for press releases.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS lets users search for keywords across its network of websites. This is helpful when searching for a particular topic.
AOL News offers similar services as Yahoo! Google News, and AOL News. AOL is not as well-known, but it offers a quality service for a reasonable price.
Some publications allow you to publish your own press releases. Most publications charge a monthly subscription fee. However, there are many websites that host free press releases.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It boasts over 1,000,000 registered users. It allows users to access thousands of press releases from businesses around the world.
PR Web also offers an RSS feed which updates your site when someone posts a news release.
PR Newswire, another great resource for finding news releases, is also available. They claim to have one of the largest databases of press release information.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Many small businesses don't realize how powerful they can be with print media.
Print ads are a great way to promote new products if you have a business that sells clothing, books, or electronics. You can also advertise in newspapers or magazines.
You can find something different in your local newspaper's "free” section. Many classifieds advertising jobs are available.
You might also contact your local television or radio station. They may accept press releases in their regular programming.
Press Releases Aren't Dead
Everyone seems to be talking about mobile apps these day. However, did you know that news releases are still vital? Press releases are more important than ever.
In this day and age, people expect immediate results. You must make sure your message reaches the right audience if you want to be noticed. This means making use of every possible channel to reach your target.
Facebook ads don't always have to be expensive. Instead, look for creative ways to connect with your customers.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will tell their friends and family about your business. It is important that your customers are informed about your business before others.