As a marketer of content, you understand how much work goes into creating content that is high quality. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. After your content is posted, you do not have to stop. Repurposing content can help you get the most out of your work and reap many benefits.
Here are some 8 reasons why repurposing existing content is beneficial to content marketers.
- Boost SEO
You can boost your website's rankings by repurposing content.
- Improve content performance
Repurposing content can help you improve the performance of your existing content by refreshing it and making it more relevant to your audience.
- Build relationships
Repurposing your content can be a great way to build relationships with content creators.
- Educate your audience
Repurposing can help educate your audience. You can do this by presenting the message in different formats to appeal to different learning style.
Repurposing your content will help you to build your own brand by reaffirming your main messages and values over multiple platforms.
- Build trust
Repurposing material can help you gain trust from your audience, by providing consistent messages across multiple platforms.
- Increase your website traffic
You can use repurposing to increase your website traffic. Create new pages or articles that have links back on your site.
- Extend the content lifespan
By repurposing your content in different formats or platforms, you can extend its lifespan.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing your content also lets you experiment with various formats and platforms. It helps you discover ways to engage audiences and stand out.
Start by brainstorming different ways to repurpose your content. You can also repurpose your content on other platforms or formats. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Repurposing content is not just about copying-pasting your existing content into another format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Frequently Asked Question
How often can I reuse my content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse material that has already be repurposed?
Yes, if the content remains engaging and relevant for your audience. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
How do I know which formats or platforms to repurpose my content for?
Consider the preferences of your audience in terms of platforms and formats. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How do I avoid duplicate-content penalties when repurposing existing content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How can I determine the success of repurposed content that I have created?
Track metrics such as website traffic, social shares, and lead generation to determine the success of your repurposed content. You can also ask for feedback from your audience to gauge their engagement and satisfaction with the new formats or platforms.
FAQ
What is my ROI from using a Content Marketing Strategy?
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy can be used to generate leads or sales.
It can also provide valuable insight into your company. These insights will help you make better decisions such as identifying opportunities and improving customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
Your overall revenue can easily be doubled
How can you create great content?
Good content should be interesting, useful, and shareable. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Visuals are also important in order to make your content easily shareable across media.
How can you create a content marketing strategy that is effective?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, you need to identify who your target market are and how they use Internet. Next, choose the best channels to reach your target audience. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
What is the role of a content strategist?
Content strategists can help understand what people search on the Internet. They help your site rank high in search engines by optimizing it for search engines. They also write content for social media websites like Facebook or Twitter. They also write copy for advertisements, blogs, websites and other media.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Small businesses often begin without the necessary resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.
Partnering with a content agency or freelance writer will give you access to many tools and expertise. These professionals will help you to identify and address problems in your company so that you can develop your content marketing strategy.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
Is Content Marketing Strategy right to me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
Here are some questions to ask to get you started.
Does my business need to communicate something specific? Or am I looking to create content that resonates across a range of audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
What Is A Content Marketing Plan?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It's a blueprint for reaching your goals through content distribution and creation.
The CMP usually breaks down into three major areas:
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Your overall strategy. How do you plan to achieve your goals?
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Your content strategy. Where are the best people to write, curate, distribute and promote your content?
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You'll need to decide which channels you will use to share your strategy. What content types will you create?
These four components make up an effective CMP:
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy - Develop a clear vision of where you're going. Break it down into smaller pieces.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.