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Four ways to use data to your advantage



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If you're having difficulty generating website traffic, you're not the first. Non-organic traffic from social media and email is solid, too. Data-driven content and insights are very popular. No matter if your goal is to report on an industry trend or create a comparison piece of data, people enjoy reading and sharing new statistics and data. These are just four ways you can use data to your advantage.

Non-organic Traffic

You can create data-driven content if you are looking for new ways of getting your blog and website noticed. These types of content are often associated with new data or industry trends. Data-driven content can also be created using posts that summarise statistics and compares. These posts generate significant traffic from non-organic sources. Information that provides insights into industry trends is also a popular topic.

Data-driven content


buyer funnel

A benchmark is the first step to creating data-driven traffic content. This way, you can assess how your content performs and determine the goals you need to reach. Data-driven insights are also a great way to map the customer's journey. This data can be used to align content with the stages, increasing its effectiveness. Next, analyze the data to see how it is related to your marketing strategy.

Interactive videos

Cisco recently released its Visual Networking Index (which includes forecasts of internet traffic and video content) report. According to the report, video content is one the fastest growing sections of the internet. But how do you measure its effectiveness and growth? You can use interactive traffic videos to measure the effectiveness of content. You'll be amazed by this technology! Here are some tips to help improve and monitor your interactive traffic videos.

Blog posts


Brands and other popular businesses constantly publish high-quality content and generate insane traffic. Many of us wish we could tell our stories and share them with the world in order to increase our online presence. Perhaps we just want to increase traffic to our site. Who has the time to do such tedious work? Writing quality content isn't as hard as it sounds. Here are some ways to use blog posts as traffic content.

Infographics


successful twitter marketing

In your infographic, you should not repeat research. Try new ideas. Sharing content can be made easier by conducting research on new topics. You can also consult the research of other companies. Make sure you keep your content relevant and fresh by using infographics to promote products and websites. Here are some guidelines to remember when using infographics in traffic content. Let's begin!

Webinars

If you're looking for ways to increase your website traffic, webinars are an excellent choice. If presented properly, webinars can be very engaging and can provide valuable information for your audience. There are many channels you can use to promote your webinar. You can also promote the webinar after it ends, sending highly targeted visitors back to you website. To maximize your webinar's results, you'll need to create a recording and promote it after the event.




FAQ

How does content marketing work

Content Marketing works because you produce valuable, engaging content that provides value.

Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from brands that they trust and know are appreciated by people.

People love reading about things they are interested in. Your readers will keep coming back for more when you write something interesting.

Your content should inspire people to act - whether they are buying your product, signing on for your newsletter, visiting you website, or sharing your article via Social Media.

Effective content marketing starts with compelling copy that is engaging your target market and gives them the information they need.


How can I measure success in content marketing?

You can measure the effectiveness of your content marketing efforts in several ways. One option is to track the number of visitors to your website; another is to see how many new leads you generate.


What are the seven steps of content marketing

The seven-step process of content marketing involves:

  1. Identify the problem
  2. Find out what's working now
  3. Find new ideas
  4. Turn them into strategies
  5. Test them
  6. Measuring the results
  7. You can continue this process until you find something that works.

This strategy is practical for both large and small businesses.


How much does it cost for a content strategist to be hired?

You can find many freelancers or agencies that offer content-creation services at a reasonable price. However, some companies prefer to pay more due to the expertise of the person handling the project.


Is content marketing effective?

Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.


Can I do my content marketing by myself or with a team?

The answer to this question depends on your budget, skill set, and experience. You may need to learn how you can do the job yourself if you don’t want to hire someone.

You should not attempt content marketing without support.

A great content strategist/agency can save you money and help you get more results.

You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. A solid content strategy is crucial.



Statistics

  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)



External Links

contentmarketinginstitute.com


searchenginejournal.com


hubspot.com


hubspot.com


twitter.com


slideshare.net




How To

Why Make A Content Marketing Strategy? Why not now?

Content marketing can seem overwhelming at first. The truth is that you don't need all of the tasks at once. Start small.

Start With One Thing At A Time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, you should focus on one task at a time until it is mastered.

Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. One piece of content marketing should be your focus. As you get more comfortable, you'll naturally expand your efforts.

Build On Previous Successes. You can build on your previous successes by leveraging your existing network. Reach out directly to industry experts and ask them to promote your content. Create an event, invite bloggers to it.

If you've never created any type of content before, then you should still start somewhere. Start with something easy. You might write a blog, host a webinar or just hold a Q&A session. You should be able to measure the effectiveness of whatever you choose.




 

 



Four ways to use data to your advantage