Campaign Monitor released an email marketing statistics study that included industry benchmarks. In the last year, email open rates for consumers in the retail sector fell from 15.2% down to 13.9%. This is due to high levels of competition in the sector. However, the retail industry remains one of the most successful at driving consumer action and generating high levels of email engagement.
24 Email marketing statistics that every professional should take into consideration
Email usage continues to rise and is expected to top 4 billion users worldwide in 2023. Presently, there are approximately 3.9 billion active email accounts in the world. This number will rise to 4.3 Billion by 2024 with an expected growth rate of 3.2% annually. In the US, an average worker receives 126 emails each day. This number is expected to increase as more people use email.
Mobile devices are the first place most email users go to for their emails. The majority of people between 18 and 34 read their emails on smartphones. The percentage of users who use smartphones to read their emails decreases as they get older. Mobile emails are more likely than desktop and laptop email to be opened first. 70% of mobile email users delete emails with poor formatting in less than three seconds.
Industry
Email marketing has been proven to be a great way to establish a relationship with your prospects. It has been shown to have the potential of improving a business's performance, according to various industry statistics. Email open rates, click rates, conversion rates, etc., vary across industries. The retail industry has the lowest click through and open rates (less then one percent). The education sector, on the other hand, has the highest open and click-through rates (more than four percent).
Email marketing has been proven to increase sales. However it's crucial to understand how you can best engage your customers. Email marketing can be personalized based on demographic data. According to a study, 88.3% internet users from African-American, Hispanic, or Asian-American households have accessed email over the last 12 month. Research has shown a 40% increase in revenue from an well-crafted email campaign. Additionally, an email campaign has a 40 percent higher average click through rate than social media. In addition, 61% of subscribers prefer receiving promotional emails once a week.
Subject line
Email open rates can be a crucial metric in any email marketing campaign. How to use the subject line to increase open rates is key to increasing them. Calculating the open rates of different emails can be done using formulas. These formulas will allow you to understand how to write a subject line that will encourage recipients open your emails.
Remember that a shorter subject line is more effective. People prefer to read emails with fewer words. You will lose open rates if you have a subject that is longer than seven pages.
Unsubscribe rate
Email marketing metrics that are important include the unsubscribe rate. It's a percentage of your total email subscribers who have decided to unsubscribe after receiving your marketing campaign emails. It's worth looking into the causes of high unsubscribe rates and ways to reduce them.
Unsubscribe rates in email marketing can negatively impact your reputation. A high unsubscribe ratio is an indicator that your strategy may not be working. For example, your email volume may be too high, or your content is irrelevant to your target audience. Email templates might also be outdated.
A low unsubscribe rate (less than 2%) is a sign of good list hygiene. A low unsubscribe rate indicates that you are targeting your audience correctly. Focusing on segmentation, automation and personalization can help reduce your unsubscribe percentage. You shouldn't strive for a zero unsubscriber rate. Email marketing has an average unsubscribe ratio of 0.17%. Anything lower is good.
FAQ
What length should my content marketing last?
That depends on your goals. Businesses may be looking for immediate results, while others want long-term growth. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
How do you measure success with content-marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
One good measurement tool is Google Analytics. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also shows you how long each visitor stays at your site before they leave.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
These questions can also help you determine the success of your content marketing efforts.
Is my email newsletter providing any value to my subscribers? What percentage of my mailing list have purchased paid memberships? How many people have clicked through on my landing site? Is it true that clickers convert at higher rates than those who don't click?
These are all important metrics you need to monitor and track over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
It's worth starting now, if it isn't already. It could mean the difference between being seen and unseen in your industry!
How do you make good content?
It is important to have interesting, useful and shareable content. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. Also, visuals can be used to easily share your content across different media platforms.
What is content marketing?
Content marketing is successful because it produces valuable, engaging content which provides value.
Your audience will be more likely to trust you if you offer useful information, solve their problems, entertain them, or build relationships. People respond well to positive messages from brands they know and trust.
People love reading about things they are interested in. Your readers will keep coming back for more when you write something interesting.
Your content should drive people to take action - whether buying your product, signing up for your newsletter, visiting your website, or sharing your article via social media.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
Is content marketing effective?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
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How To
How can you make videos more exciting?
Video Marketing is one of the most powerful tools of Content Marketing. Video Marketing allows you to connect with your audience and create trust. But how can we transform boring into something amazing? Let's explore some simple ways to do this!
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Tell a tale. Every piece of communication is better if it has storytelling. Without storytelling, video marketing is not possible. Telling stories is only possible if you are open to telling them. Are you looking for something that is entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. Be inspired by these stories and use them as inspiration for yours.
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Use images. Images can convey emotions more quickly than words. Images enable us to make connections with others, and allow us empathy. Images are essential for a video. Images can be added to slideshows, or embedded directly into blog posts.
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It should be easy to share. You want viewers to spread the word. Make it easy. Include sharing buttons for your videos. Slideshows can include social icons. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
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Don't overdo it. If you have too many graphics and too much information, your viewer might lose interest. Keep it simple. A few striking images can be enough to attract attention and keep people's attention.
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Keep it short. People love short videos. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to your audience. Ask your audience to share their experiences and tell you what they like. Get the answers and improve your content.
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Create a plan. When you have completed your first video, start thinking about how you can make more. Can you create a series? A playlist could be created with only the most popular videos.
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Test, test, test. It is not good to publish a video and then discover that nobody has seen it. Make sure you test the video with your audience before releasing it. Check out the reactions. Then make changes based on those results.
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Repeat. Repeat steps 1-8 until you find the perfect formula. Once you have a good idea of what works, it will be easy to create stunning videos.
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Measure the results. It is important that you measure the success of your videos. How did they perform? Is there a certain type of audience that likes watching particular types of videos? These questions can help you refine your strategy.
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You can adjust as needed. Don't stop learning once your video campaign is up and running. You can learn from your mistakes and adjust your plan as needed. The best marketers are always open to learning and improving.
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Enjoy it. While video marketing isn't difficult, it takes patience. As you gain experience, you'll learn new strategies, techniques, and ideas to help you grow your business.