As a marketer of content, you understand how much work goes into creating content that is high quality. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. But you don't stop working once your content goes live. By repurposing existing content, you will get more mileage from your efforts.
Here are 10 the benefits of repurposing and why it is particularly beneficial for content marketing:
- Stand out from the competition
By repurposing your content, you can stand out in the crowd by presenting it creatively and uniquely.
- Build trust
By presenting the same message across different platforms, you can build trust among your audience.
- Build your brand
By repurposing content, you can target your messages to different segments and refine them.
- Increase your engagement
Repurposing your content can help you increase engagement, since people are more likely to interact with a format that they prefer, like a video or an infographic.
- Increase your website traffic
Repurposing content can help you increase website traffic by creating new pages or posts that link back to your site.
- Saving money
Repurposing content is also a great way to save money. Existing content can be used to create new assets, without having you pay for any new content.
- Improve content performance
Repurposing content can help you improve the performance of your existing content by refreshing it and making it more relevant to your audience.
- Build authority
By sharing your expertise across multiple platforms, you can establish yourself in your industry as an authority.
- Reach a new audience
Repurposing existing content will allow you to reach new audiences with the same message. It will also increase the chances that your content is seen and shared.
- Increase the lifespan of content
Repurposing content can help you extend the lifespan of your content by sharing it in new formats or on different platforms.
Repurposing your content is a great way to save time and money, build authority, and generate leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing allows you to try out different platforms and formats, which will allow you to find new ways to engage with your audience.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Remember that repurposing does not mean just copying and paste your content into a brand new format. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
FAQs
How often should i repurpose the content I create?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. It is best to repurpose evergreen or successful content, as it will work better in different formats.
Can I reuse content which has already been repurposed before?
Yes, if the content remains engaging and relevant for your audience. Do not duplicate the content, but do update it as necessary.
How can I determine which platforms or formats my content should be repurposed for?
Consider your audience and their preferred formats and platforms for consuming content. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How can I avoid duplicate content penalties if I repurpose content?
It is important to ensure that the content is updated and customized for the new format and platform.
How do I measure the success of my repurposed content?
Track metrics such as website traffic, social shares, and lead generation to determine the success of your repurposed content. You can also ask for feedback from your audience to gauge their engagement and satisfaction with the new formats or platforms.
FAQ
Content marketing is it worth the investment?
Content marketing is an integral part of any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing is not only for customers.
Content marketing involves creating valuable content that people want. Successful companies use content marketing to engage their target audience.
What is the difference between content marketing and content creation?
Content marketing is the idea of all great brands having the same message. They provide valuable information that people need and want.
Content marketers are trained to create the right content at each time and for every channel.
They also know how to implement a successful strategy in promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the essential skill set to become a content marketer.
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are false.
Email marketing and postings on social media can be great ways of communicating with prospects and customers. However, these are not sufficient.
Email campaigns alone will not help you reach your goals. You need to integrate it with a larger strategy. You can't rely on social media to help you reach your goals. These posts should be part of a larger plan.
This is where the Content Marketing Strategy comes into play. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
It is important to have a strategy.
What is content marketing?
Content marketing works when you create value-added, engaging content.
When you provide helpful information, solve problems, entertain, or engage your audience, you build relationships with them. Positive messages from trusted brands are more popular than negative ones.
Things that are interesting to them are what people enjoy reading. When you create something that interests them, your readers will return for more.
Your content should motivate people to take action, whether that's buying your product or signing up for your newsletter.
Effective content marketing starts with compelling copy that is engaging your target market and gives them the information they need.
How long should content marketing last?
That depends on your goals. Some businesses only want short-term success, while others aim for long-term development. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to Write a Press Release That Is Effective
Press releases are an excellent way to establish credibility within your niche. You can also use them to establish relationships with journalists and other influential contacts.
However, many business owners find it difficult to write press releases because they lack the skills necessary to create engaging copy.
These are some helpful tips to help you prepare your next press statement.
Know Your Niche
Before you can start writing your press releases, you must first understand your niche. This includes understanding your niche and what makes it unique.
For example, suppose you're a real estate agent. You might also consider including information about professional affiliations, such as the association that you belong to and how long you have been in the field. It is possible to mention your work experience with clients and provide excellent customer service.
Keywords Included in Your Title
The title of your release is often considered the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
Keywords related to your product/service are key words that make titles great. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make Sure Your Headline is Relevant
Your headline is the first line in your press release. Your headline is what people read first so it must be relevant and catchy.
If you're writing a press statement for the first-time, it's likely you won't know what type of content works best. Test different headlines against one another. Check out which ones get the most clicks.
Google can also be used to search for your company name and "press release". The top results will provide you with a good idea about what topics work well.
You might have heard the expression "write for yourself but publish for others". That's true, but you don't want to simply throw together a press release without thinking about who your audience is.
Write With a Purpose
The majority of press releases include three sections.
Each section has specific elements that make it easy for readers to grasp the main points of your message.
Executive Summary
This section is the shortest, and most detailed part of your press release. It typically contains one paragraph that summarises your press release.
This is where you provide details about your product or service. This is where you can explain the benefits of your products and services.
Conclusion
This is your final section of the press release. It contains two paragraphs. First, summarize your key takeaways. Next, state something positive about your business.
Here's an example of a conclusion:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope that my book helps me achieve my personal goals.
Don’t Forget To Include URLs
In press releases, it's common to link to your site. You may not be aware of the different types and types.
A quick overview of the various types of links you should include with your press release:
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Email: Be sure to include the URL of your press release in an email.
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Social media: Add social media sharing buttons to your site. This way, any user who shares your press release will automatically link to your site.
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Blog: Write a blog post about the press release. Include a link to your press release in the text.
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Website: Link to your website directly using the URL from your press release.
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Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.