Mailchimp may not be the only option for email marketing. There are several other platforms that can provide the same features as the formerly top-tier provider. These alternative platforms cost anywhere from $9 to $229 a month. Keap offers all-in one email marketing functionality for a low price. It also supports a wide variety of email clients, including Shopify. Mailchimp has one drawback: it's not as cheap as some of its rivals.
Mailchimp alternatives offer free trials and plans that you can use to test them without paying a penny. After using these programs for a while, it's possible to choose the best one for your email marketing needs. You can evaluate the service and decide which one you like best. Besides, using an alternative platform may help you save a lot of money.
Email marketing software Sender offers a powerful feature set while remaining accessible to non-technical users. Mailchimp and Sender offer a free plan that allows up to 2500 subscribers. But, their pricing scheme is different. The first plan is based on unique subscribers. The latter will count identical subscriptions to be unique. The latter has more advanced features, but is still a more expensive alternative.
TinyLetter is another option for email marketing solutions. While this tool does offer free trial options, it's not a suitable alternative for businesses. This tool is for regular people and can be used for mailings, digests and webinar invitations. Although it is free, it is not recommended for use in business. It isn't flexible enough to manage a large number contacts, and it doesn't offer a paid subscription.
Mailchimp can be replaced by Aweber which is more affordable and offers email marketing services. It also provides free email accounts. Its premium plans allow unlimited email addresses, but the free plan is limited. You can't send out emails to your subscribers, and you can't store your contacts in your account. Constant Contact is a great service for building mailing lists. The features of Constant Contact are perfect for every type of business. It's worth the trial. MailerLite is well worth the effort.
Mailchimp is an extremely popular email marketing tool, but it does not have the flexibility and features to suit all your needs. Most marketers don't need sophisticated email marketing tools in the early stages. ActiveCampaign is an affordable email marketing solution that may offer more features. These two alternative options will not only give the tools needed to run an efficient email campaign but also provide comprehensive analytics.
FAQ
What common mistakes people make when starting a content marketing program?
A plan is the most important thing to do when you are creating content marketing strategies. A solid plan will save you time and money. If you don't know how to use the content or where it should go, you will create a lot of content.
A well-thought out content marketing strategy will give you direction, focus and goals. This helps you stay on track, as you move through each phase. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. This will give you an idea of which posts will lead to traffic to the site. These results will help you decide whether to create a series or video blog.
People make another mistake when they don't think about how long the content marketing campaign is going to last. If you're planning on launching a new website tomorrow, it makes sense to write some content today. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
It takes time to build great content. Do not rush or undervalue this step.
You are a business owner looking to learn more information about content marketing. For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
How long should my Content Marketing be effective?
This depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
Should I hire a writer to write my Content Marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons of free resources out there that can help you get started.
How does content marketing work?
Your site is visited by someone who is looking for something. Good for them if they find the information they seek. But if not, they'll leave and go look elsewhere. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can also be used on social media, email and other platforms. so people will always have access to it.
What are the different content strategies?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
Is content marketing right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
These are just a few questions that you can ask yourself to help get you started.
What does my business need to communicate? Or am I looking to create content that resonates across a range of audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Am I trying to promote one product or multiple products?
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
The Best Method To Send A Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Follow these guidelines if email is your preferred method of communication
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Your subject line should stand out. It might not be enough for attention to grab your headline.
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Be concise. Avoid rambling on about your press release. Keep your press release brief and to the point.
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Make sure you write your email in plain English. It is unlikely that someone who reads your email will understand technical jargon.
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Include relevant images. Images can help people get interested in your message.
These are some tips to keep in mind when writing your press release:
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Avoid unnecessary words, such as "we", “our," "I," "me" and "me."
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Before you create your press release think about your audience. What do they care about? How can you get to know them better?
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Always include URLs in emails
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Before asking permission, be sure to ask. Ask the recipient to consent before you send out your press release.
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Don't spam. Do not send multiple copies your press release.
Now it's time for you to distribute your press release. The next step is to find the right channels to get your message out. These are the top five options:
Traditional Methods
You may already have a list containing publications where your press release should be submitted. These publications could include magazines, trade journals and industry newsletters.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications offer free subscriptions for each story published. Others offer a percentage of the revenue generated by each article sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Online channels
Online channels are one of the best ways to reach potential readers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. Links to articles relevant to your business will be displayed if you search the name of your company.
BING NEWS also allows users to search for keywords within its network of websites. This is helpful when searching for a particular topic.
AOL News offers similar services as Yahoo! Google News, and AOL News. AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications also allow you to post your own press releases. Most publications charge a monthly subscription fee. However, there are many websites that host free press releases.
These include PRWeb, Press Release Monitor, PR Newswire, Business Wire, and others.
PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It has over 1 million registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS Feed that automatically updates your web site whenever someone posts any new press release.
PR Newswire is another great source for press releases. They claim to have the biggest database of press releases in existence.
The site also offers an RSS feed that allows you to keep up-to date on all the news in the press space.
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Print media is a powerful tool for small businesses.
Print advertising could be used to advertise your latest product lines, for example, if you sell books, clothes, or electronics. Advertise in newspapers and magazines.
You can find something different in your local newspaper's "free” section. There are often advertising jobs for classifieds.
You can also try contacting local radio stations or television stations. They may be open to accepting press releases as part or their regular programming.
Press Releases are not Dead
Everybody seems to be talking these days about mobile apps. Did you also know that press release are still relevant? They're even more essential than ever.
People expect immediate results these days. You must make sure your message reaches the right audience if you want to be noticed. This requires that you use every channel to communicate your message.
This doesn't mean you have to spend money on Facebook ads. Think outside of the box and explore creative options to connect with your customer.
The bottom line is that word-of-mouth is the best method to grow your business. Customers will spread the word about your business to their family and friends. So, why not make sure they hear about it first?