5 Content Strategy Goals Examples
If you want to make sure you're on the right path, setting goals for content marketing is key. You should also track your progress towards them. Google Analytics, Databox and Databox both allow you to create a dashboard which displays your content-marketing KPIs. This will help you see how you're doing in relation to your SMART goals.
Understanding your content marketing goals will allow you to create the best content that your brand can offer. This can increase brand awareness, sales acceleration, and customer service. No matter whether your content is online and offline, it is a smart strategy to create content that addresses a specific goal or needs. Once you have an idea of what your goal is, you can try different approaches and track your progress against it.
Content marketing also aims to educate your audience. Information about the benefits of a product/service will increase your audience's willingness to buy it. Focusing on education will build a better relationship with your audience. Ultimately, this will lead to more sales.
Conversions are another common goal in content marketing. Converting audiences into buyers makes brands money. You can measure the success rate of your content by counting how many people click on the link within your email newsletter, reading blog comments, and sharing content on social networking. Technology can help content marketers measure these goals and increase their chances of repeat business.
Content marketing's primary goal is to create brand awareness. If your target audience has never heard of your brand before, creating thought leadership content will help them recognize you as an expert in your field. Your audience will remember your brand and trust you as a thought leader if they are looking for your products or services.
B2B content marketing can often be more complex than for B2C. B2B buyers are not likely to buy impulse items and rely on information from others in their organization. Effective targeting this audience requires content that is searchable, engaging and relevant. Whether your content is aimed at B2B prospects or B2C buyers, make sure it is positioned at the right stage in the buyer's journey.
To establish a brand voice and tone, it is vital to develop a content styling guide. It can help your employees better understand the tone and voice of your brand. It will also help you to identify the most valuable content pieces for your audience. A content audit is an important part in creating a content plan.
A content strategy allows your team to create content that resonates and aligns with your target audience. It can also give you an edge over other companies.
FAQ
What are the best ways to improve my content strategy?
Focusing on distribution, audience and content can help improve your content marketing strategy. You must first understand your ideal customer. Also, find out where they are online. Once you have this information, your content can be tailored to their tastes. A second thing you need to do is develop a unique voice that stands out from your competitors. You must also know how to effectively distribute your content.
Do I need an agency for Content Marketing?
No! There are many online tools to help you create high-quality content. Agencies tend to charge higher prices for their services.
How can you create great content?
Good content should be interesting, useful, and shareable. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. Visuals are also important in order to make your content easily shareable across media.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
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How To
What are the best content-marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
There are many tools out there that offer different features. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Is it going to meet my needs right now? What about in two years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio: Content Marketing Platform #1
Marketo, a software company that provides enterprise social media management software, is available. It offers a wide range of products, including CRM software and social publishing tools.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy to include images and videos in your blog posts. This helps make them visually appealing and increases engagement with your readers.
Marketo won't allow you to edit your image or video files.
Trello, Content Marketing Platform #2: Trello
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello does not need special software to function, but Kanban boards do. It can be used on any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite: Content Marketing Platform 3.
Google offers many products that are specifically tailored for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
It is important to remember that these applications can't be free. Each user will be charged separately. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
If you wish to embed a link on another website in a document you will need to buy two licenses.
You can create one document for free if you only need it.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. Users can track conversions and create automated email campaigns.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automate tasks and generate reports using real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot provides a free trial version for pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.