Trends in content marketing are very promising as long as they remain focused on the three main pillars of digital advertising - social, authority and AI-assisted. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted and human-produced content
The use of AI in content marketing is a new frontier for many businesses. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby can, for instance, identify spam email addresses. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. While AI is not yet a substitute for human-produced content, it has a wide array of advantages for businesses and consumers alike.
User-generated content
Let's examine a few examples of user-generated content (UGC). Brands such as Anthropologe use UGC brilliantly. They combine professionally styled images of their products with pictures taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. They create seamless shopping experiences for their customers by blending them.
Quality content of long-form length
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. Your brand is seen as a thought-leader in this space if you have long-form content.
Snackable content
It's possible to snack on content marketing in the future. But, what does that mean? This new type of content provides consumers with short bits of information. Twitter, Instagram and Pinterest are all built around short pieces. These small pieces of content can be used by brands to tell their story. This can also be used to tease out more traditional content.
Personalized content
Marketers are using personalized content to make users more comfortable. Amazon and Netflix have made personalization a standard feature in their websites. However, only 33 percent are doing it right. The best companies use data for personalized content. This can include browsing history, preferences, and even behaviour. This allows you to tailor content to each individual visitor and maximizes its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
How can I measure success with content marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is one of the best measurement tools. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It will also show you how long each visitor stays before leaving your site.
This data can be used to improve content to attract people's interest and keep them engaged for longer durations.
This is another way to determine the success rate of your content-marketing efforts.
My email newsletters are providing value for my subscribers. What proportion of my mailing list has become paying members? How many people have clicked through to my landing page? Is it true that clickers convert at higher rates than those who don't click?
These are all important metrics that you should track and monitor over time.
A great way of measuring content marketing success is to examine the number people share your content via social networks.
Start now if you don't already. It could be the difference between being visible and being ignored in your industry.
Why is content marketing important?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's quite a bit of content time!
Is content-marketing easy to measure?
Yes! You can measure the results. This helps you to determine if your efforts were successful or if you need to make adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics will show you which pieces performed well and highlight your most important opportunities.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How To Write An Effective Press Release
Press releases can be a powerful way to establish authority and credibility in your field. You can also use them to establish relationships with journalists and other influential contacts.
Business owners often struggle to write press releases, as they lack the skills needed to craft engaging copy.
Here are some tips that you can use to create your next release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. You could also mention your experience working with clients and providing excellent customer service.
Include Keywords In Your Title
The title of your press release is often the most important part of the document. It's the only section that appears in search engines, so it needs to grab attention immediately.
Keywords related to your product/service are key words that make titles great. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make your Headline Relevant
Your headline is the first sentence in your press release. It's what people will read first, so it has to be catchy and relevant.
You won't be able to know what content is most effective when you create a press release. You can compare different headlines to see which one is the most effective. See which ones generate the highest click rates.
You can also run a Google search for your company name along with "press release." The top results will give a good indication of which topics are most popular.
You might have heard the expression "write for yourself but publish for others". You can't just create a press kit without knowing who your audience really is.
Write With a Purpose
Most press releases have three sections.
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive Summary
This section is the shortest, and most detailed part of your press release. It is usually one paragraph that summarizes the contents of your press release.
Here is where you describe your product or service. Use this space to explain why your products or services are beneficial.
Conclusion
This is the final section of your press release, and it includes two paragraphs. First, summarize the key takeaways from your body. You can then end your article with a positive statement about your company.
Here's an example of a conclusion:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope my book helps you achieve your personal goals."
Don't Forget To Include URLs
In press releases, it's common to link to your site. There are several types of links.
A quick overview of the various types of links you should include with your press release:
-
Email: Send a press release to the Internet by including a URL.
-
Social media: Add social sharing buttons to your website. This allows users to automatically link to your site if they share your press release.
-
Blog: Write an article about your press releases. Include a link in the body to your press release.
-
Website: Use the URL provided in your press release as a link to your website.
-
Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.