If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, human-produced content
AI is revolutionizing content marketing. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms to determine user preferences and make recommendations. Silby, can for example identify spam mails. A variety of AI-assisted content examples include product descriptions and financial reports. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated content
If you don't know what user-generated material (UGC), let's have a look at a few examples. UGC is used well by brands like Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. They combine the two to create seamless shopping for their customers.
Longform quality content
It doesn't matter if you are planning to write longer content for your content marketing strategy in 2018, this is still a new trend. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
But what's the future of content marketing? This new content allows consumers to get a brief summary of information. Twitter, Instagram and Pinterest are all built around short pieces. Brands can use these snippets to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Companies like Netflix and Amazon have made personalization a standard feature of their websites. However, only 33% of marketers are getting it right. The best companies use data for personalized content. This includes browsing histories, preferences and behavior. This allows you to tailor content to each individual visitor and maximizes its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
How long does content marketing take?
It depends on how large your business is. It is more difficult for smaller businesses to invest in content marketing right away. If you're willing and able to work hard, however, it can make a huge difference.
What is strategic copy marketing?
Content marketing is the art of creating content that people can share across different channels. It's about giving people what it is they want. This is what makes the most successful businesses.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
You have to know what people care about and listen carefully to find out how they think. You must then create content of high quality that addresses their concerns and solves them problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
Can I simply post links to other sites content?
Yes! This is known as link building. It is a great way of increasing traffic to your website by linking back to other sites' content. Make sure you only include links from reputable sources.
What is the difference between content marketing and content creation?
Content marketing is the belief that all great brands share the same message. They continually deliver useful information that people want or need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also understand how to develop an effective strategy around promotion and distribution.
Also, they are strategic about what they do and why they do it.
This is the core skill required to be successful as a content marketer.
Should I hire a content marketer to write my content marketing?
No! There is no need to hire professional writers to write content for you business. There are tons available online that can assist you in getting started.
How do you measure success with content-marketing?
There are many different ways to evaluate the effectiveness your content marketing strategy.
Google Analytics is an excellent measurement tool. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It also displays how long each visitor remains on your website before leaving.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
You can also use these questions to gauge the success of content marketing efforts.
What value do my new subscribers receive from my email bulletins? What proportion of my mailing list has become paying members? How many people have clicked through to my landing page? Is it true that clickers convert at higher rates than those who don't click?
These are all important metrics you need to monitor and track over time.
Another great way to measure success in content marketing is to track the number of people sharing your content on social media.
Start now if you don't already. It could be the difference in being seen or not in your industry.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How to write a press release that is effective
Press releases are an excellent way to establish credibility within your niche. You can also build relationships and connections with journalists, as well as other influential contacts.
But many business owners struggle to write a press release because they lack the skills required to craft compelling copy.
Here are some tips that you can use to create your next release.
Know Your Niche
Before you begin writing your press release, you need to understand your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Include Keywords In Your Title
The title of your press releases is often the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
Your product or service keywords are the best keywords to use in your titles. If you are selling custom-made wedding gowns, you might use terms like wedding gowns, bridal dresses, or custom wedding dresses.
Make sure your headline is relevant
Your headline is the first line in your press release. It is what people will read first. Your headline must be catchy, relevant, and engaging.
A press release is a first attempt at creating one. You may not know exactly what type of content will work best. So, try testing various headlines against each other. Check out which ones get the most clicks.
Google also allows you to do a search for the company name, along with "press releases". The top results will give you a good idea of what kinds of topics work well.
You might have heard it said, "Write for yourself, but publish to others." True, but it's important to think about who your audience is before you simply create a press statement.
A Purpose
Three sections make up most press releases.
Each section contains certain elements that enable readers to quickly grasp your main points.
Executive summary
This section is the shortest, and most detailed part of your press release. It typically contains one paragraph that summarises your press release.
This section contains information about your service or product. You can use this space to describe the benefits of your products or services.
Conclusion
This is the final section in your press release. It includes two paragraphs. Next, sum up the key points you have taken from your body. End on a positive note by sharing something about your business.
Here's a example conclusion:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope my book helps you achieve your personal goals."
Make sure to include URLs
In press releases, it's common to link to your site. Did you know that there are many types of links?
Let's take a look at some of the links that you should include in your press release.
-
Email: If you send a press release via email, make sure to include a URL.
-
Social media: Add social sharing buttons to your website. By doing this, anyone who shares your press release will link to it.
-
Blog: Write a blog post about the press release. Include a hyperlink to your press releases in the text.
-
Website: Use the URL in your press release to link directly to your site.
-
Directories: Submit your press release to online directories such as Digg and Yahoo! Press Release Directory.